Ways To Reach Your Target Audience


The ultimate aim of every website owner is to increase website traffic. Bringing targeted traffic to your website to boost sales requires complex methods and various tasks must be handled concurrently in creating, optimizing and maintaining your internet advertising campaigns. This will help to produce more targeted traffic to your website and receive a higher rate of conversion.

There are several ways to increase website traffic. To get the largest audience possible and bring quality traffic to your website, a blend of methods should be used in your internet marketing plan. For example, practicing search engine marketing, email, social media marketing and display advertising will reach a greater number of potential customers than relying on one particular advertising campaign.

Search Engine Marketing: Use targeted keywords to develop visibility with search engines. Search engine optimization is utilized to improve a website’s ranking in search engines. Pay per click and paid advertisements will enhance your visibility for a price. With pay per click techniques, the advertiser pays only when someone clicks through to the website.

Email Marketing: It is a kind of direct marketing that uses email for delivery, rather than conventional mail, as in traditional direct marketing campaigns. Email marketing is utilized by businesses, politicians, non-profit organizations, charities and additional websites to increase website traffic. The emails are sent to current or potential customers to draw more traffic to the advertiser’s website.

There are various benefits of utilizing email marketing to boost your website traffic versus traditional direct marketing by mail. Email grants you the opportunity to reach more potential customers than would be reached through a standard direct mail campaign. Also, the traffic will include people who are engaged in what you have to offer.

Social Media: Websites such as Facebook have provided a unique method of connecting with your customers, ensuring repeat business and building lasting relationships. Using social media marketing to create and manage your presence and optimizing your social media are important steps to help you get the most out of connecting with your target audience.

Mobile Website: It is an easy way to reach your customers. Have you seen someone without a cell phone lately? Neither have we. These days almost everyone has at least one cellular device, if not more. Many developed countries have already claimed to have more mobile phones than people. It’s more than a passing trend – this phenomenon has incorporated itself into our modern lives in a way we couldn’t have imagined before.

Publishing Your Newsletter: This home business marketing strategy enables you to build long-term relationships with people. When you go out of your way to inform visitors about what is going on with your website and how it directly benefits them, visitors will have a positive connection with your brand. You can use your newsletter to let your customers know about upcoming advances, promote your products, or propose free ads in exchange for them signing up.

Placing a Banner Ad: This is very efficient, as long as you do it properly. To stay on the good side of search engines, you will need to optimize the banner ad by putting keywords in the alt tags.

The entire concept of reaching clients will continue to be reviewed and adjusted to match the trends. Ten years ago people relied on printed press and actual meetings to get news and conduct business, now all it takes now is your non-physical presence in the client’s mobile phone.


5 Interesting Facts about SEO


Social may be trending, however, search still paying the bills. Recent research shows that organic search drives 51% of all visitors to both B2B and B2C websites whereas paid-search drives 10%.

Overall 89% of customers start their buying process with a search engine. The question then arises, how can marketers get the most out of search? We have listed some stats and facts about search engine optimization which will provide guidance on how organic search works and bring fantastic results for businesses worldwide.

1. 75% of SEO is Off-Page and 25% is On-Page:

Generally, there are 2 primary aspects to improving your SEO. One is making your content relevant for the keyword people have been searching for and the other one is attracting links. These elements are known as off-page (on other person’s website) and on-page (your website). It is important to increase the relevancy of your content by including keywords you have been wanting to rank for and adding them to important areas of your page. Creating content that others want to link to is also very important.

2. After content, page titles are the most important on-page element:

It is imperative to have a targeted page title because an ineffective page title can drastically impact your website. Your page title is something that shows on Google when people search. It’s vital to include the keywords in H1 text, alt tags and paragraph text on the page.

3. Get Creative:

One of the top challenges in organic SEO link building are keyword research and link building. In order to increase the ranking of your website, try to use a web presence optimization approach to gain high-quality links from industry influencers and online publications. This will take some time but easy to get links no longer bear much value.

4. Meta Descriptions under 155 Charactecters Increase CTR:

A tempting Meta description can increase clicks even if it does not influence your website rank in the search engine results. Write unique Meta descriptions on each Web page and it would subsequently attract links depending upon the searcher’s interests. There is a 155 character limit for Meta descriptions so keep it within Google’s rules.


5. Google+ Is The Highest Correlated Social Factor For SEO Ranking:

Since social media has become a key form of communication, search engines have already started to factor your social network into the results you see. Content has a social connection to you in social search and social connection means someone you are linked to via Facebook, Twitter or any other major social network. If people share, like or +1 your content on Google+, it will likely to show up for other searchers.

Post by post, your website will begin to gain much-needed visibility. Keep these facts in mind and gradually you will see fruitful results in the form of increased traffic, increased rank, and more sales.



Does Your Website Really Need SEO?

Salt Rank SEO need

A few years ago SEO was just a cool buzzword but nowadays everyone seems to be running behind Search Engine Optimization clever tricks. You can actually push yourself ahead of the competition and grow your business at a rapid rate.

SEO is an action taken that is meant to improve your website’s performance in organic search results. The ultimate goal of SEO is to get a website to rank in the #1 spot on search engines. SEO is basically made up of components including – keyword optimization, content marketing, link building and much more.

You are probably wondering why you need SEO services. In today’s digital era, almost each and every website needs optimization for excellent ranking and to stay ahead of their biggest competitors. Just think about the process when you are looking for a vendor to work with. What would you do? You would probably do a bit of research, might call up friends and on the basis of recommendations, and narrow down the list of businesses. Afterwards, you might visit the business in person, check out their reviews and after this feel confident picking the company to work with.

This is actually how search engines decide which website get on the top for particular search terms. They take plenty of factors into consideration – website quality, popularity and user satisfaction. SEO professionals will help send the right signals to search engines and push your website up the list of search engine results into the top spot. Below is a detailed look at what can a SEO company can do for your online business:

Keyword Research:

SEO experts will first conduct thorough research online to see what the competition looks like and devise the ideal strategy to improve your ranking on the selected phrases.

Website Optimization:

Salt Rank Website Optimization

After the preferred keywords have been approved and ranking goals are set, the next step would be to perform website optimization. This involves populating the website’s Meta description and keywords, updating the website’s title and individual page titles to include business name and important keywords.

Submission to Search Engines:

Once the website optimization is done, search engines will naturally crawl your website and then SEO experts will increase the process of submitting the website to all the major search engines.

Quality Link Building:

Link Building Saltrank

The effective link building strategy includes everything from placing your website link on social media profiles to submitting blogs to creating shareable content.

Content Creation:

A SEO service provider will create unique content so as to keep your website fresh and updated and give users a reason to keep coming back to see what your latest update is.

When you partner with the respected and credible SEO professional, you get more than link building and keyword optimization. We hope that we have sort out your dilemma whether you should consider hiring a SEO services or not and why you need them for your website.


How Internal Linking Can Help Boost Your Website Ranking

Website Ranking

When you are making every possible effort to get good search engine rankings, external links play the vital role. But, at the same time we cannot avoid internal linking also. It’s important to devise a perfect internal linking strategy to boost website ranking.

Depending on the target or destination, hyperlinks can be either internal or external. Internal links basically direct you to Web Pages on the same domain while external links take you to resources on a different domain. These links allow users to navigate from one webpage to the other and so, and it plays an essential role in giving a cohesive experience.

Internal linking connects one page of the website to another one on the same website. In an internal link, source domain and target domain remain the same. Internal linking can help with website navigation, explains the architecture & hierarchy of a website and distributes page authority all through the website. Below we have listed how internal linking plays a vital role for top-notch SEO:


Create Lots of Content:

Content is Important for Ranking


The initial step to a killer internal linking strategy is to build a killer content marketing strategy. When you create plenty of content, you will have lots of linkable content too. The more links to the more places will make your internal linking strategy better.

Use Anchor Text:

In order to keep up with the content theme of internal linking, your internal links must use anchor text opposite to linked images. Image should be properly alt-tagged. Excellent use of anchor text will help you even more and before you know it, you will be on your way to great SEO results.

Usage of Relevant Links:

seo internal linking


Don’t ever link just for the sake of linking; rather it’s important to link to the content which is relevant to the source context. In internal linking, just focus on linking to the relevant content as much as possible.

Use Follow Links:

To build an internal link architecture of your content marketing, follow links are a must have. There was a strategy in the past which was to ‘nofollow’ the links on a page to increase the link juice to a single page. This kind of page rank sculpting is not considered a SEO strategy. It’s important that the link value needs to flow freely to and from internal pages instead of getting stopped up by a ‘nofollow’.

Use a Reasonable Number of Internal Links:

Internal Linking needs to be limited


As per the Google Instructions, you can’t use lots of links in your internal content. Depending upon the length of the post, you can use 3-4 links. There is no magical number though. You can use as many links as you think would be helpful to the user.

It’s not difficult or complicated to use internal linking with these aspects in mind. The best part is you will experience a stronger link profile and great SEO with consistent internal linking.



Search Engine Optimization

In today’s world, SEO and marketing cannot be described separately. This means that if you want to make your business profitable, then you need to increase the size and growth of your business. In this article we have listed some of the benefits that you can get by using SEO services. It is important to make sure that you choose the best SEO service expert in Kansas because not all companies are capable of providing the services that you need.


A vital role played by digital marketing experts is reaching as many people as possible. If a marketing campaign cannot reach as many people as it should be, then it is failed. But with the right SEO Company you can be sure that you will be able to reach as many people as possible. Sometimes you have a lot of traffic to your website, but the people who get to your site do not buy anything. This is because they are not the target audience. A good marketing agency will ensure that you get targeted traffic to your website.


A creative web site plays an important role in ensuring that your business becomes successful. For example, if your website is well designed and attractive, then it means that once people get to your web site, they will know how to navigate it. This will make it easier for people to purchase from your website. The kind of impression your website creates will make them more likely to come back. On the other hand, a badly designed website can make the customer not buy anything from that site. This is why it is highly recommended to have a creative website which will build a good relationship between your customers and you. Hiring the right seo company will ensure that your work is presented perfectly to your customers.


Digital marketing is more cost effective compared to other methods of marketing. By hiring an experienced SEO agency, you will be able to reach a large target audience. This will translate to high sales and huge profits. Using other methods which may seems to be very expensive, many times cannot reach the same size audience as digital marketing would.


Another advantage of hiring an SEO agency in Kansas City is that you will get access to deep SEO knowledge to help your business. This is because good SEO companies should have lots of experience when it comes to matters related to online businesses. With their help you can transform your business.

Take your company to the next level by hiring an SEO company today.



5 Steps to Find the Best SEO Expert Near You

Steps to Find the SEO Expert

SEO or Search Engine Optimization is a powerful online marketing tool to boost your business visibility and conversation rate. This is why demand for SEO services has been on the rise in Kansas City over the years. Kansas City’s technology scene is thriving with a community of SEO professionals.

However, choosing the right SEO expert in the City of Fountains can be hard. How do you pick the best when everyone is claiming to provide quick site ranking? If your online business is your only livelihood, you can’t afford to hand over its SEO to just anyone. Whether you’re living in Olathe or Leawood, here are some tips for choosing the best SEO expert in Kansas City:

Know Why and When You Need SEO Services

You Should Consider Hiring SEO Expert When:

  • You don’t have a website and are required to start from the scratch
  • You are not getting traffic to your website
  • You are getting traffic, but fail to convert it into customers
  • Your website is not optimized for search engines and social media
  • You want to improve your online presence
  • You want to extend your customer base to mobile users
  • Thinking through your needs will give you an idea of why you need SEO and for what. This will help you set expectations with  your SEO expert.

Start Finding The Right SEO Expert:

Given the ubiquity of SEO companies in Kansas City, you shouldn’t have any problems finding an SEO expert. But that doesn’t mean you pick someone randomly. Instead, use these steps to narrow your search for the right SEO specialist.

Check Their Reliability:

Check the websites of the SEO companies you have shortlisted. Know how their services work and what type of SEO tactics they are using. Don’t forget to check their client’s testimonials and feedback both on their website and their social media pages. If they don’t have portfolio, it may be a signal of their inefficiency.

How They Work With You:

Ask them for a consultation to know if they can do any good for your website. Here are the things you should look out for:

  • They are not making unreal promises such as first page ranking or increase in traffic within a day or two
  • They should be able to explain their actions. Ask for a 3 to 6 month draft for your website
  • They should have a clear pricing structure. No hidden cost
  • They are not giving service on long term contract
  • They should be up to date with SEO practices
  • Ask your friends if they have any recommendations.
  • Start checking the top search results in Google for “SEO companies in Kansas City” keyword.
  • Shortlist three or four SEO companies

Cost Factor for Your SEO Campaign:

The price models of SEO companies in Kansas City may vary according to the services and duration. Some SEO firms require you pay monthly while some have fixed rates. Then, there are some companies who charge you hourly. Consult with your SEO provider and know which price model is suitable for your business. Remember, prefer value over price. But  make sure the prices are reasonable, this means not too cheap, but not too expensive either


Finding the right SEO expert can make a difference between success and failure. Go for the quality and proven service providers only. You can also learn basic SEO techniques to keep the track of everything efficiently and easily.


Mobile Optimization and its Importance in SEO


Search Engine Optimization continues to become one of the best ways to promote your business online. There are very few ways to better attract a large audience. SEO brings traffic to your website, and the more traffic your website has, the more sales, leads and customers your website will produce. This is the goal for any business and SEO is key in achieving these goals.
There are many things that Google’s algorithm considers when determining whether your website deserves a higher placement in their results than others. These factors are constantly evolving and changing, as Google works to continue to produce results that the user is hoping to find. Recently, Google has made mobile optimization an area of high importance in determining these rankings. Continue reading


How To Get Your Business To The Front Page of Google


The competitive world of marketing has forced businesses and startups to market in an efficient and unique way. Fortunately, the web has always provided ways to market effectively. There are many ways to stand out on the web and grab the customers. SEO is one of the most impactful ways to get ahead and get your business in front of the right people. Continue reading


Why you should find a good SEO company

Internet marketing is hot and that is for good reasons. For one, the Internet is the largest marketplace in the world. Over 2 billion product hungry humans congregate on the Internet each day and no smart business can afford to miss out on presenting its product or service to such a huge audience. In fact, every smart business is aware of this great marketing opportunity and are deploying every tactic in the book (legal or illegal) to be visible to this audience. Continue reading


Hire an SEO Expert: 6 Signs Your Business Is Ready For An SEO Consultant

Search Engine Optimization is something any business can benefit from and should be important to your marketing. There are things you can do for your own website to help your Google rank but the best way to increase your search engine placement is to hire professionals like us who use calculated strategies that produce results. Google and other search engines use unique algorithms to determine which website deserves their top spots. These algorithms are complex, delicate and always changing. There are strategies that can tilt these algorithms in your favor, such as link building. These efforts can be tedious and may not always produce strong results – in fact, sometimes even having a negative effect without proper experience. SEO is an industry and your business does not need to be good at it or understand it. That’s why experts exist. But if you’re going to use the best SEO services, make sure your business and website is ready for it so that the work they do creates the most impact and adds to your bottom line. Continue reading